TikTok Starts Testing 60-Minute Videos to Compete With YouTube

TikTok is testing a new feature allowing users to upload 60-minute videos, as confirmed to TechCrunch. This feature is currently available to a limited group of users in select markets, with no immediate plans for a wider rollout. Initially, TikTok allowed only 15-second videos, but over time, it has gradually increased this limit. This shift towards longer videos aims to compete directly with YouTube, a significant rival in the long-form video space.

The idea behind extending the video length is to provide creators with more flexibility to explore new or expanded content types. TikTok often receives feedback from creators wanting more time for activities such as cooking demonstrations, beauty tutorials, educational lessons, and comedic sketches. The increased time limit allows for these kinds of content to be presented in a single, uninterrupted video.

The move to allow 60-minute videos could attract creators who typically post longer content on YouTube, encouraging them to share their videos on TikTok as well. This change not only fosters content diversity but also intensifies competition with YouTube by potentially drawing its user base to TikTok. Additionally, the longer video format opens up possibilities for new content types, including full episodes of TV shows. For instance, last year, Peacock made the first episode of “Killing It” available on TikTok in five parts. With a 60-minute upload limit, networks could post entire episodes without needing to split them.

Many TV networks already use YouTube to upload first episodes to attract new viewers. The expanded time limit on TikTok could prompt them to adopt a similar strategy, thereby increasing their content presence on the platform.

While not all users might be interested in longer videos, TikTok is working to improve the viewing experience for those who are. The company has been testing features like horizontal full-screen mode and video-scrubbing thumbnails. Additionally, a feature introduced last year allows users to fast-forward videos by holding down the right side of the screen.

As with any test feature, it remains uncertain when or if TikTok will launch the 60-minute video upload option more broadly. The current testing phase is essential for gathering feedback and making necessary adjustments before any potential wide release.

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