MENA Forum 2020: Samsung showcases whats in store

LAHORE: Samsung Electronics Middle East and North Africa (MENA) today shared its new lineup of advanced innovations at its latest MENA Forum 2020 in Malta, all of which have been designed with a human-centric approach to solve problems and enhance people’s lives. The MENA has emerged as key market and major hub for technology innovation having witnessed an extraordinary shift in all aspects of the tech ecosystem, and the brand’s ‘Age of Experience’ product range will build and create new opportunities as it progresses.

Announced by H.S. Kim, President and CEO of Consumer Electronics Division, Samsung Electronics at the Consumer Electronics Show (CES) earlier this year, the ‘Age of Experience’ came to life at the MENA Forum 2020 as participants were introduced to new mobile breakthroughs that are perfectly adapted for real-world 5G and AI, next generation 8K MicroLED, and personalized lifestyle digital appliances.

“Innovation is our core strength that enables us to deliver technologically advanced solutions,” said Sungwan Myung, President of Samsung Electronics, Middle East and Africa.. “As consumers look for new ways to engage and connect with the world, Samsung is taking industry leadership into a new age by providing them with tangible connections to the technology they use each day and by crafting technologies that are tailored to improve their lifestyles.”

During the Forum, Samsung conducted its annual docent program for attendees to experience the new products. Similar to a guided museum tour, guests were presented with a first-hand look at what Samsung has in store for the year ahead. The product line-up included the gigantic 292’’ 8K MicroLED TV, Galaxy S20, Galaxy Z Flip, AirDresser, bespoke refrigerators lineup, Dual Cook Flex, POWERstick Jet™ vacuum cleaner, Samsung’s Cube Air Purifier and Wind-Free air conditioner.

Pioneering the Home Entertainment Market

Samsung introduced the home-ready, modular MicroLED, which combines next-generation screen technology with unprecedented customization capabilities. MicroLED displays offer best-in-class picture quality – delivering greater depth, better resolution, and higher clarity as well as a peak brightness of 5,000 nits. They also leverage upscaling abilities based on deep learning to deliver the highest-quality content, regardless of the source, and provide an unparalleled sense of immersion for the at-home viewing experience.

Samsung’s flagship Q950TS QLED 8K TV is the industry’s first 8K TV that combines a striking, ultra-thin form factor, premium 8K picture quality, and impressive surround-sound audio. The Q950TS also introduces the ‘Infinity Screen,’ which produces a screen-to-body ratio of 99 percent to create an unprecedented viewing experience.

Further supporting the picture quality and design enhancements of the QLED 8K lineup, the 8K ecosystem continues to expand to provide seamless playback for 8K content from providers like YouTube. The adoption of AV1 codec allows for better compression rates, and enables the support of HDR10+ technology, image dimensionality, brightness optimization, and contrast ratio.

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