The Punjab government has launched the Aghosh Program, providing 23,000 rupees in financial aid to pregnant women and new mothers.
The goal is to ensure better access to prenatal care, especially in 13 districts, including Dera Ghazi Khan, Rajanpur, Rahim Yar Khan, and Mianwali.
This program is designed to encourage regular medical check-ups. Officials say that women will receive financial support in stages, based on their attendance at scheduled healthcare visits. By connecting aid to medical care, the initiative hopes to reduce pregnancy-related complications and improve the health of both mothers and newborn babies.
Experts have long emphasized the importance of consistent prenatal care, especially in rural areas where hospitals and clinics are often far away.
Pakistan’s maternal mortality rate remains a big concern, with about 186 maternal deaths per 100,000 births—a number that highlights the need for better healthcare support.
“Financial aid is helpful, but the real issue is access,” said a health worker in Southern Punjab. “Many women still have to travel long distances just to see a doctor.”
Government officials believe this is just the start. If the program proves successful, they plan to expand it to more districts. Right now, their main focus is spreading awareness so that more women can benefit.