In a bid to elevate its position in the generative AI realm and compete with industry leaders like Google and OpenAI, Apple is gearing up for a substantial upgrade in its upcoming iPhone 16 series. Renowned Apple analyst Ming-Chi Kuo recently corroborated previous reports, emphasizing the company’s strategic focus on iOS 18-loaded software and AI features.
The key enhancement highlighted by Kuo revolves around a significantly upgraded microphone that will be integrated into all models of the iPhone 16 lineup. The Cupertino-based tech giant aims to bolster Siri’s hardware and software capabilities to harness the potential of AI-generated content. The improved microphone is designed not only to enhance voice and speech integration for Siri but also to contribute to a superior signal-to-noise ratio, ultimately delivering an enhanced user experience.
Beyond voice command improvements, the upgraded microphones are expected to offer better water resistance, adding a layer of durability to the iPhone 16 series. Apple’s ambition in the generative AI space is evident in its strategic restructuring of the Siri team in Q3 2023, with a focus on integrating generative AI and Large Language Models (LLMs) into Siri’s functionality.
However, this pursuit of cutting-edge technology comes at a cost. The upgraded microphones for the iPhone 16 series are anticipated to be a pricier component for Apple, with an estimated Average Selling Price (ASP) that could be 100-150 percent higher than the microphones in the iPhone 15. Suppliers such as AAC and Goertek stand to benefit significantly from this specification upgrade.
As Apple positions itself for the future with an AI-centric approach, the iPhone 16 series promises not only improved voice recognition capabilities but also a heightened user experience, setting the stage for a new era in smartphone technology.