Google Chrome Gets New Generative AI Features

Google is at the forefront of infusing artificial intelligence (AI) into its products, and the latest release of Google Chrome (M121) is a testament to this commitment. This update introduces three experimental generative AI features, adding new dimensions to the browsing experience for users on Macs and Windows PCs in the U.S.

AI Tab Groups: Elevating Browsing Efficiency

The first feature, Tab Organizer, enhances the seamless browsing experience by automatically suggesting and creating tab groups based on open tabs. For example, when researching a new smartphone and opening multiple tabs, this feature streamlines the process by grouping all smartphone-related tabs together. This update builds upon the Tab Groups feature introduced last year, taking it to a new level with the integration of generative AI.

Custom Themes with AI: Personalization Redefined

The second feature allows users to create custom themes using AI through a text-to-image diffusion model. Users in the U.S. can access this feature by navigating to the “Customize Chrome” side panel, clicking “Change theme,” and then selecting “Create with AI.” This feature enables users to add personalized details, such as animation style and scene moods, enhancing the visual appeal of their browsing experience.

Help Me Write: AI-Powered Writing Assistance

The third feature, “Help me write,” is an AI-powered writing assistance tool set to launch in the next month’s release. Users can right-click on a text box or field on any site and select “Help me write.” This feature aids users in drafting content by providing suggested text, streamlining tasks like leaving reviews, RSVPs, or inquiries.

Enabling AI Features: A User-Friendly Guide

To unlock these features, users can navigate to “Settings” and access the “Experimental AI” page after signing in. These generative AI features not only enhance the functionality of the Chrome browser but also offer a higher degree of customization, promising an improved and personalized browsing experience. Google’s continued focus on AI and machine learning integration, including the new AI model Gemini, anticipates further advancements in Chrome in the coming year.