Facebook Will Let Users Create Multiple Profiles on Same Account

Facebook is testing an option that will allow users to create multiple profiles on the same account, the company announced as it looks into ways to encourage people to stay on the platform amid increasing competition from rivals.

According to the details, Facebook will allow users to create up to four additional profiles alongside their original account for different purposes, like the ability to create separate profiles for family, friends, and co-workers. However, these users will still have one account but they will be able to switch between different profiles.

It is pertinent to mention that all profiles will be subject to Facebook’ policies and violations on one of them will affect the entire account. This means that despite multiple Facebook profiles, a user’s account as a whole will be held responsible for violations on one of the profiles.

“To help people tailor their experience based on interests and relationships, we’re testing a way for people to have more than one profile tied to a single Facebook account.” said Meta spokesperson, Leonard Lam. “Anyone who uses Facebook must continue to follow our rules,” he added.

Furthermore, those users creating extra profiles won’t need to use their real identity as long as the stand-in doesn’t violate the platform’s policies and doesn’t include numbers or special characters.

Facebook’s decision to introduce multiple profiles comes as the platform struggles to keep its user base, especially young people as they shift to rival like TikTok and Snapchat.

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