HTC to Launch New Phones in 2024 With Snapdragon 7 Series

Contrary to recent speculations, HTC has officially confirmed that it is not closing down its smartphone business. Instead, the company is charting a new course by adopting a strategy of releasing 1-2 mobile phones annually. Huang Zhaoying, HTC’s Senior Vice President of Global Business and Marketing, shed light on the company’s future plans and perspectives within the fiercely competitive mobile phone sector.

HTC’s strategic focus revolves around sustaining its collaboration with Qualcomm and incorporating Snapdragon 7 series processors in its upcoming models. This decision aligns with the company’s commitment to addressing what it views as the more fitting needs of its customers, rather than transitioning to the more advanced Snapdragon 8 series.

The core philosophy driving HTC’s strategy centers on the fundamental function of mobile phones: communication. While acknowledging the continuous evolution of design and technology, HTC underscores the enduring significance of mobile communication in shaping its product development and release strategies. Specific details regarding the specifications and release dates for the 2024 models are yet to be disclosed.

HTC’s recent market performance, particularly the sales of the HTC U23 series, validates the effectiveness of its strategic choices. According to Huang Zhaoying, the U23 series, including the U23 and U23 Pro models, has experienced a substantial sales surge of at least 30% compared to the previous HTC Desire 22 Pro. This accomplishment is noteworthy, considering that the U23 series has been on the market for just six months, still within its product lifecycle. HTC’s emphasis on improving phone features, particularly camera modules, has received a positive response in the market.

In addition to smartphones, HTC is actively expanding its presence in the metaverse ecosystem. The company has entered into a collaboration with the Kaohsiung City Government to develop a virtual metropolis.