Instagram is Testing Paid Subscriptions Feature

Instagram has started testing a paid subscriptions feature to allow creators to monetize some of their content exclusively for the paid subscribers. The Meta-owned company has already started testing the Instagram Subscription feature in the US with a small group of content creators and more will be added in the coming weeks.

Fans will have to pay a monthly fee to access subscriber-only content from Instagram creators they follow, including exclusive Lives and Stories. Furthermore, the subscribers will also get access to a purple badge their username, which will let others know about their subscription to the creator’s content.

The content creators will have the option to set a price point for their Instagram Subscriptions ranging from $0.99 to $99.99 per month, and Instagram will not take a cut of their subscription revenues until at least 2023. The company has chosen ten creators as part of their test, including basketball player Sedona Prince, Olympian Jordan Chiles, and Astrologer Aliza Kelly.

In a video posted today, Instagram head Adam Mosseri says subscriptions will help influencers and creators to have a predictable income and it will help them get closer to their followers through exclusive experiences.

🎉 Subscriptions 🎉

Subscriptions allow creators to monetize and become closer to their followers through exclusive experiences:
– Subscriber Lives
– Subscriber Stories
– Subscriber Badges

We hope to add more creators to this test in the coming months. More to come. ✌🏼 pic.twitter.com/SbFhN2QWMX
— Adam Mosseri (@mosseri) January 19, 2022