itel has recently unveiled a fresh logo as part of its brand identity overhaul. This transformation coincides with itel’s eighth year of operation in India and its 16th year globally, signifying a significant milestone in its journey as a worldwide smartphone brand. The new itel logo encapsulates the brand’s unwavering commitment to innovation, accessibility, and a customer-centric approach.
Designed with a modern and vibrant aesthetic, the new itel logo harmonizes with the ideals of smart living and youthfulness. It serves as a visual representation of the brand’s pledge to “Enjoy Better Living,” showcasing itel’s dedication to innovation and a profound understanding of the ever-evolving needs of its customers. The choice of magenta as the primary color symbolizes youthfulness and positivity, reinforcing itel’s commitment to staying relevant in the dynamic technological landscape.
The consistent forward slant in the logo underscores itel’s focus on empowering communities through innovative solutions for future development. The logo’s introduction was accompanied by a captivating sand art display by Sudarshan Patnaik, a Padma Shri Awardee.
The unveiling of the new logo heralds a new era for itel’s operations in India, marking a period of continuous growth and expansion. The brand intends to persist in delivering affordable and innovative devices, aiming to strengthen its foothold in the Indian market. itel envisions empowering users to embrace a smarter life through its diverse range of tech products, including smartphones, accessories, TVs, and more.
According to itel India, the past 8 years have been fulfilling in reshaping the Indian tech landscape. The lively pinkish-red shade and contemporary design of the logo symbolize love, passion, and energy, embodying the essence of modern Bharat. This evolution in itel’s brand identity is a bold move, reaffirming the brand’s steadfastness, innovation, and dedication, with a paramount focus on placing the customer at the center of its philosophy.
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