Samsung Galaxy AI: Shaping the Future of Smartphones with Intelligence and Connectivity

Samsung Electronics is set to launch its flagship device, the Galaxy S24, on January 17, ushering in a transformative era with a strong emphasis on “Galaxy AI.” This strategic shift signifies a departure from the previous focus on camera technology and bendable screens, showcasing a new direction for smartphones. The industry is poised to witness a surge in smartphones equipped with in-built AI in the coming years, and Samsung aims to dominate this space, targeting nearly 50% market share by 2024.

In collaboration with Qualcomm, Samsung takes a lead role in reshaping the smartphone landscape by enhancing AI features to make phones more intelligent. Galaxy AI, the company’s ambitious initiative, seeks to democratize access to computer-like capabilities, providing users with an enriched daily experience akin to smart technologies like Google Home or Siri. The comprehensive smart AI experience comprises device-based AI technology developed by Samsung, complemented by cloud-focused partnerships to ensure a globally secure mobile event.

A standout feature of Galaxy AI is the ‘Live Call Translate,’ making its debut on recent phones powered by advanced AI. This innovation enables real-time sound and text translations during calls, seamlessly integrated into the traditional phone call system, eliminating the need for additional apps. Galaxy AI prioritizes privacy by keeping private conversations confined to the device.

Wonjoon Choi, EVP and Head of R&D, Mobile eXperience Business at Samsung, underscores the revolutionary impact of Galaxy AI, describing it as the company’s most comprehensive smart technology to date. Galaxy AI is poised to revolutionize how mobile tools are used, fostering real connections, and facilitating creative endeavors on a global scale.

As the smartphone industry embraces artificial intelligence, Samsung’s Galaxy AI emerges as a trailblazer, promising exceptional user experiences and transforming the way people interact with their devices from 2024 onward. Samsung strategically integrates AI into its smartphones, positioning itself ahead of competitors in a dynamic market.