TECNO, the distinguished global smartphone brand, proudly announces its second consecutive victory as the “2023-2024 Global Smartphone Brands Top 10” at CES 2024. This prestigious accolade, hosted by Asia Digital Group and European Digital Group with support from TWICE and IDC, underscores TECNO’s commitment to innovation and its substantial contribution to advancing the tech industry.
The success at CES 2024 is attributed to TECNO’s distinctive ‘Glocal Brand Strategy,’ a harmonious blend of a global vision and localized innovation tailored for diverse markets. This recognition reflects the brand’s ability to resonate and connect with communities globally, a crucial factor in its continued success.
At the core of TECNO’s recent achievements is the theme of “Going Premium,” marked by substantial progress in technology innovation and design excellence. TECNO’s unwavering dedication to staying ahead in the smartphone industry has garnered recognition from industry leaders, highlighting the brand’s exceptional status.
Zhu Dongfang, President of the Asian Digital Group, has praised TECNO’s commitment to technological advancements, acknowledging its noteworthy position in the consumer electronics industry.
The CES Global Top Brands Ranking for 2024 places a spotlight on Artificial Intelligence (AI) and technological innovation. TECNO’s leadership in various frontier and emerging technologies exemplifies its strategic focus on technical innovation.
TECNO’s premiumization strategy, characterized by a seamless merger of global perspective with local ingenuity, has emerged as a key differentiator. It transcends being merely a global brand by demonstrating a deep understanding and embrace of the unique needs of every community it serves.
In 2023, TECNO introduced groundbreaking products through its PHANTOM and CAMON lines, contributing to global optimization and regional expansion. The significant success of its high-end CAMON and PHANTOM series reflects TECNO’s commitment to aligning with local values while offering cutting-edge technology.
The journey ahead holds promise for TECNO, and the brand expresses gratitude for the continuous support of its global community. TECNO remains at the forefront of the smartphone market, poised for an exciting future in collaboration with users worldwide.
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