TikTok Is Bringing Mini-Games Into Its App

The short video-sharing platform, TikTok, has started conducting the pilot test of some mini-games in order to attract more users to the app as the company faces increased competition from companies like YouTube, Snapchat, Facebook and Instagram, which have all introduce a similar short-video section to their applications as well.

According to the details, the company has recently added a way for creators in some markets (including the US) to append one of the nine games to a video by tapping the ‘Add Link’ button and choosing the Mini-Game option. It will allow users to tap the link next to the creators username and start playing the game.

“We’re always looking at ways to enrich our platform and regularly test new features and integrations that bring value to our community.” a TikTok spokesperson told TechCrunch. “Currently, we’re exploring bringing HTML5 games to TikTok through integrations with third-party game developers and studios,”

One of the nine mini-games being tested on TikTok is from Aim Lab, the maker of a popular aim training app of the same name, and it is called ‘Mr. Aim Lab’s Nightmare’. Meanwhile, TikTok’s other partners on the initiative include developers Voodoo, Nitro Games, FRVR and Lotum.

According to the details, the mini-games on TikTok will include the following titles:

• Basketball FRVR (by FRVR)
• Tap the Difference (by Lotem)
• Peek a Who (by Nitro)
• Pride Run (by Voodoo)
• Influencer Run (by Voodoo)
• Space Destroyer (by Nitro)
• Mr. Aim Lab’s Nightmare (by Aims Labs)

Furthermore, the mini-games do not have any ads or in-app purchases at the moment and the project is in the early stages of testing. TikTok is still trying to find out how (or if) creators make any content around them, and how users will interact with the games.

TikTok has been focusing in the gaming arena for some time now and its parent company ByteDance has also bought game developer Moonton Technology last year. Meanwhile, TikTok has also teamed up with Zynga for an exclusive mobile game called Disco Loco 3D, a charity game called Garden of Good, through which players can trigger donations to Feeding America.

Read more: Facebook Plans Major Redesign to Complete With TikTok.

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