YouTube Premium and YouTube Music Surpass 100 Million Subscribers

YouTube, the widely used video platform, boasts over a billion daily users, but its paid services, YouTube Premium and YouTube Music, are gaining traction. In a notable achievement, YouTube Music and Premium proudly announce surpassing 100 million subscribers, a milestone including trial users.

Launched in 2015, YouTube Premium has now exceeded 100 million subscribers, offering an ad-free experience and access to a vast music library. Additional features such as uninterrupted viewing, background play, downloads, and an extensive music catalog contribute to its success. Recent rebranding, expanded offerings, and availability in over 100 countries have further solidified its popularity.

Adam Smith, YouTube’s Vice President of Product Management, highlights the significance of YouTube Premium in supporting creators and artists by providing an additional revenue source from subscriptions. YouTube has embraced AI, introducing features like enhanced bitrate 1080P HD quality videos and seamless cross-device watching. YouTube Music incorporates a Samples tab for music discovery, podcast integration, and a personalized radio-building experience. Users can now find music by singing.

Beyond user benefits, the YouTube Premium subscription plays a pivotal role in supporting the creator and artist communities by generating additional revenue. YouTube remains dedicated to delivering a top-tier experience, emphasizing continuous support for the thriving creator and artist community. As AI continues to shape the platform, users anticipate the introduction of more features that benefit both creators and users alike.